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Digital Marketing Course

About This Course

Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience. In this course, you will learn about the various sectors of Digital Marketing.

  • 4 Months Course
  • 2 Months Internship
  • Certificate

Tools and Programs You Will Learn

Key Points

  • Expert Instructors to Learn from industry leading professionals.
  • Flexible Learning to Study anytime anywhere at your pace
  • Interactive Courses to Engaging materials for the best experience
  • Affordable Excellence and High-quality education at a reasonable cost

Scope

Digital Marketing Manager | SEO Specialist Job | Search Engine Marketer | Web Analyst & Data Analyst | Social Media Marketer | Search Engine Marketer | Post Content Marketer | Email Marketer

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Curriculum

The Rootsys International has been exclusively founded to groom young leaders in the art of savoir-vivre or social etiquette, Our curriculum and programmes for complete personality enhancement are designed to be a life changing experience.

Domain and Hosting

Domain Purchase and Registration

  • Understanding domain names and extensions.
  • Choosing a domain registrar.
  • Step-by-step guide to registering a domain.

Hosting Purchasing

  • Understanding diff erent hosting packages and features.
  • Comparing hosting plans based on requirements and budget.
  • Steps involved in purchasing hosting services.

    Project : Students will purchase and register a domain and hosting.

Introduction to WordPress

  • Understanding the WordPress platform, its features, and its advantages
  • Installing and configuring a local server environment like XAMPP, MAMP to run WordPress locally on your computer.
  • Step-by-step guide to installing WordPress on your server.
  • Exploring the WordPress dashboard and settings

    WordPress Basics
  • Creating and managing post & pages.
  • Customizing WordPress themes.
  • Adding media (images, videos) to your content.

    WordPress Themes
  • Introduction to WordPress themes.
  • Choosing and installing a theme.
  • Customizing themes using the Elementor.
  • Working with child themes for customization.

    WordPress Plugins
    • IIntroduction to WordPress plugins.
    • Installing and activating plugins.
    • Customizing plugin settings.
    • Essential plugins for SEO, security, and performance.


    WordPress Customization

    • Customizing the WordPress header, footer.
    • Creating custom menus and navigation.


    WordPress Customization

    • Managing and scheduling posts and pages.
    • Understanding permalink structure and URL optimization.

      WordPress Project : Students will create a WordPress website

    from scratch, incorporating customizations, plugins, and content

    relevant to a chosen topic.

    Introduction to WooCommerce

    • Understanding e-commerce and the role of WooCommerce.
    • Exploring the features and benefits of WooCommerce.
    • Installing and setting up WooCommerce on WordPress.


    Setting Up Your Online Store

    • Creating product categories and attributes.
    • Adding products to your WooCommerce store.
    • Managing inventory and stock settings.
    • Configuring shipping options and zones.

      Customizing Your Store
    • Choosing and installing a WooCommerce-compatible theme.
    • Customizing the store’s appearance using theme options.
    • Integrating payment gateways for secure online transactions.


    Managing Orders and Customers

    • Handling orders, processing payments, and managing refunds.
    • Managing customer accounts and profiles.
    • order status updates.
    • Using reports and analytics to track sales and performance.


    Enhancing Store Functionality

    • Adding product variations and attributes for customizable options.
    • Implementing discounts, coupons, and promotions to boost sales.

      WooCommerce Project : Students will create a WooCommerce

    Store on their website.

Introduction to Ai tools

  • Practicing Ai tools which is useful to enhance your skills and helpful to speed up your works.
  • Commonly used Ai tools are :

    ChatGPT,Gemini, Copilot, Adobe firefly, Deepseek,Grok…etc

Introduction to SEO

  • Overview of SEO.
  • Importance of SEO for businesses.

Keyword Research

  • Importance of keywords in SEO.
  • Keyword research tools and techniques.
  • Long-tail vs. short-tail keywords.

On-Page SEO

  • Basics of on-page optimization.
  • Optimizing title tags, meta descriptions, and headers.
  • Content optimization best practices.

Technical SEO

  • Understanding technical aspects of SEO.
  • Website architecture and navigation optimization.
  • Mobile optimization and page speed.

Off -Page SEO

  • Introduction to off -page optimizationز
  • Link building strategies and best practices.
  • Social media signals and their impact on SEO.

SEO Tools Training

  • Google Keyword Planner /Analytics/Search Console.
  • Yoast SEO .
  • Ahref .
  • XML Sitemap Generator.
  • Keyword Everywhere.
  • SEMrush .
  • Uber Suggest.Local SEO
  • Importance of local SEO for businesses.
  • Optimizing Google My Business listings.

SEO Analytics and Reporting

  • Introduction to SEO analytics tools (Google Analytics, Google Search Console)

    SEO Project : Students will select a website (could be their own) and implement SEO strategies learned throughout the course.

Introduction to Meta Business Suite

  • Overview of Meta business Suite.
  • Create post on both Instagram and Facebook on single click.
  • Scheduling options.
  • Respond to messages.
  • set up automations.
  • Instant reply.

Introduction to Meta Ads

  • Overview of Meta’s advertising platform and its capabilities.
  • Benefits of advertising on Meta for businesses.
  • Understanding the diff erent ad placements and formats available. Setting Up Meta Ads Account
  • Creating a Meta Ads Manager account.
  • Navigating the Ads Manager interface.
  • Understanding account structure and permissions
  • Exploring diff erent campaign objectives on Meta Ads.
  • Utilizing advanced targeting options.
  • Understanding audience targeting options (demographics, interests, behaviors).
  • Overview of ad formats available on Meta Ads (carousel ads, single image ads,video ads, etc.).
  • Monitoring campaign performance metrics (CTR, CPC, ROAS).


    Meta ADs Project :     Students will plan, create, launch, and optimize a comprehensive advertising campaign on the Meta Ads platform.

Introduction to Google Ads

  • Overview of Google Ads and its significance in digital marketing.
  • Understanding diff erent campaign types (Search, Display, Video, Shopping).
  • Setting up Google Ads account and navigating the interface.

    Campaign Planning and Strategy
  • Defining campaign objectives and goals.
  • Conducting keyword research for search campaigns.
  • Creating a campaign structure and ad groups.

    Keyword Research and Match Types
  • Advanced keyword research techniques.
  • Understanding keyword match types (Broad, Phrase, Exact Match).

    Bidding Strategies and Budget Management
    • Setting bid adjustments for device, location, and audience.
    • Budget allocation and optimization techniques.

    Ad Extensions and Ad Formats

    • Utilizing ad extensions to enhance ad visibility and performance.
    • Exploring diff erent ad formats (Expanded text ads, Responsive search ads).
    • Creating video campaigns in Google Ads.
    • Monitoring campaign performance metrics (CTR, CPC, Conversion Rate).


      Google ADs Project : Students will plan, create, launch, and optimize a com

    prehensive advertising campaign on the Meta Ads platform.

Introduction to Photoshop

  • Overview of Photoshop interface and tools.
  • Understanding layers and basic image editing techniques.
  • Practice exercises on simple image enhancements.

    Project : Create a digital artwork using basic editing tools.

Exporting and Saving in Photoshop

  • Understanding different file formats and their uses (e.g., JPEG, PNG, PSD, PDF).
  • Exporting images for web and print with optimal settings.
  • Saving and organizing Photoshop projects efficiently.


    Shapes, Masking and Effects

    • Working with shapes, masks, filters, and blending modes.
    • Creating complex compositions and visual effects.
    • Practice exercises on creating digital artwork and surreal compositions.

      Project : Design a fantasy-themed digital artwork.


    Smart Filters and Smart Objects

    • Understanding the benefits of Smart Filters and Smart Objects in

    non-destructive editing.

    • Applying filters and effects using Smart Filters.
    • Using Smart Objects for scalable and reusable design elements.

      Project : Create a design composition using Smart Filters and Smart Objects

    to demonstrate non-destructive editing and scalability.

    Typography Design in Photoshop

    • Understanding typography principles and hierarchy.
    • Working with fonts, styles, and text effects in Photoshop.
    • Creating typographic compositions and designs.

      Project : Design a typographic artwork or poster using advanced text effects

    and layout techniques in Photoshop.

    Flyer Designing in Photoshop

    • Understanding flyer design principles and layout techniques.
    • Incorporating images, text, and graphics effectively in flyers.
    • Practice exercises on creating eye-catching flyer designs.

      Project : Design a promotional flyer for an event or business using Photoshop.

Canva: Interface and Basics

  • Overview of Canva tools and templates.
  • Creating graphics for social media, presentations, and print.
  • Practice exercises on basic design elements in Canva.

    Graphics for Social Media and Marketing

    • Designing branded content for social media platforms.
    • Incorporating text, images, and visual elements.
    • Practice exercises on social media design strategies.

      Project : Develop a social media campaign using Canva.


    Designing Infographics and Presentations in Canva

    • Creating visually engaging infographics and presentations.
    • Using charts, graphs, and icons effectively.

      Project : Design an infographic or presentation deck in Canva.


    Branding and Marketing Materials in Canva

    • Creating branding materials such as logos, business cards, and letterheads.
    • Designing marketing materials for online and offline promotion.

      Project : Create a branding package for a company in Canva.
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