Best Digital Marketing Course in Malappuram

About Our Digital Marketing Course

Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience. In this course, you will learn about the various sectors of Digital Marketing.

  • 4 Months Course
  • 2 Months Internship
  • Certificate
  • Morning & After Noon Batches

Tools and Programs You Will Learn

WordPress
Facebook Ads
Google Ads
Adobe Illustrator
Canva

Key Points

  • Expert Instructors to Learn from industry leading professionals.
  • Flexible Learning to Study anytime anywhere at your pace
  • Interactive Courses to Engaging materials for the best experience
  • Affordable Excellence and High-quality education at a reasonable cost

Scope

Digital Marketing Manager | SEO Specialist Job | Search Engine Marketer | Web Analyst & Data Analyst | Social Media Marketer | Search Engine Marketer | Post Content Marketer | Email Marketer

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Best Digital Marketing Course in Malappuram with Certification

At Rootsys International, we are recognized as the leading provider of Digital Marketing Courses in Malappuram, delivering a career-oriented training program with expert faculty and hands-on projects. Our curriculum is crafted to offer comprehensive knowledge of SEO, Google Ads, Social Media, and more, equipping you with the essential skills to excel in the digital marketing industry.

Professional Digital Marketing Training in Malappuram – SEO, PPC & SMM

Want to master digital marketing and boost your career? At Rootsys International, our Professional Digital Marketing Training in Malappuram covers SEO, PPC, Social Media Marketing, and more, ensuring you gain expertise in high-demand digital marketing skills.

Why Choose Our Digital Marketing Course?

✔ Learn from Industry Experts – Trainers with years of hands-on experience.
✔ Practical Learning Approach – 80% practical training with live projects.
✔ Certification Program – Get an industry-recognized digital marketing certification.
✔ Internship & Placement Support – Assistance with internships and job placements.
✔ Flexible Learning Options – Both online and offline classes are available.

What You’ll Learn

✔ SEO (Search Engine Optimization) – Master on-page & off-page SEO, keyword research, and technical SEO.
✔ Google Ads & PPC – Learn paid advertising, campaign management, and lead generation.
✔ Social Media Marketing (SMM) – Strategies for Facebook, Instagram, LinkedIn, Twitter & YouTube.
✔ Content Marketing & Blogging – Create high-quality content that ranks and converts.
✔ Email Marketing & Automation – Learn to nurture leads and maximize conversions.

Advanced Digital Marketing Training in Malappuram with Internship

Take your career to the next level with Rootsys International’s Advanced Digital Marketing Training in Malappuram. This comprehensive, industry-focused program is designed to equip you with the latest digital marketing strategies and hands-on experience. Our 4-month training, followed by a 2-month internship, ensures you gain real-world expertise and an industry-recognized certification to boost your job prospects.

Internship & Career Support

2-Month Internship

Work on live projects and gain hands-on experience.

Portfolio Development

Create a professional portfolio to showcase your work.

Placement Assistance

Get guidance for job opportunities and freelancing.

Digital Marketing Course in Malappuram – Online & Offline Classes

Looking for a flexible and career-oriented Digital Marketing Course in Malappuram? At Rootsys International, we offer both online and offline classes to cater to students, job seekers, and professionals looking to upgrade their skills.

Flexible Batch Timings

⏰ Morning Batch: 9:30 AM – 1:30 PM
⏰ Afternoon Batch: 1:30 PM – 5:30 PM
📍 Mode: Online & Offline (Classroom)

Who Can Join?

✅ Students & job seekers looking to enter the digital marketing field.
✅ Business owners who want to grow their online presence.
✅ Freelancers and professionals who want to upskill.

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Get Admission

Curriculum

The Rootsys International has been exclusively founded to groom young leaders in the art of savoir-vivre or social etiquette, Our curriculum and programmes for complete personality enhancement are designed to be a life changing experience.

Domain and Hosting

Domain Purchase and Registration

  • Understanding domain names and extensions.
  • Choosing a domain registrar.
  • Step-by-step guide to registering a domain.

Hosting Purchasing

  • Understanding diff erent hosting packages and features.
  • Comparing hosting plans based on requirements and budget.
  • Steps involved in purchasing hosting services.

    Project : Students will purchase and register a domain and hosting.

Introduction to WordPress

  • Understanding the WordPress platform, its features, and its advantages
  • Installing and configuring a local server environment like XAMPP, MAMP to run WordPress locally on your computer.
  • Step-by-step guide to installing WordPress on your server.
  • Exploring the WordPress dashboard and settings

    WordPress Basics
  • Creating and managing post & pages.
  • Customizing WordPress themes.
  • Adding media (images, videos) to your content.

    WordPress Themes
  • Introduction to WordPress themes.
  • Choosing and installing a theme.
  • Customizing themes using the Elementor.
  • Working with child themes for customization.

    WordPress Plugins
    • IIntroduction to WordPress plugins.
    • Installing and activating plugins.
    • Customizing plugin settings.
    • Essential plugins for SEO, security, and performance.


    WordPress Customization

    • Customizing the WordPress header, footer.
    • Creating custom menus and navigation.


    WordPress Customization

    • Managing and scheduling posts and pages.
    • Understanding permalink structure and URL optimization.

      WordPress Project : Students will create a WordPress website

    from scratch, incorporating customizations, plugins, and content

    relevant to a chosen topic.

    Introduction to WooCommerce

    • Understanding e-commerce and the role of WooCommerce.
    • Exploring the features and benefits of WooCommerce.
    • Installing and setting up WooCommerce on WordPress.


    Setting Up Your Online Store

    • Creating product categories and attributes.
    • Adding products to your WooCommerce store.
    • Managing inventory and stock settings.
    • Configuring shipping options and zones.

      Customizing Your Store
    • Choosing and installing a WooCommerce-compatible theme.
    • Customizing the store’s appearance using theme options.
    • Integrating payment gateways for secure online transactions.


    Managing Orders and Customers

    • Handling orders, processing payments, and managing refunds.
    • Managing customer accounts and profiles.
    • order status updates.
    • Using reports and analytics to track sales and performance.


    Enhancing Store Functionality

    • Adding product variations and attributes for customizable options.
    • Implementing discounts, coupons, and promotions to boost sales.

      WooCommerce Project : Students will create a WooCommerce

    Store on their website.

Introduction to Ai tools

  • Practicing Ai tools which is useful to enhance your skills and helpful to speed up your works.
  • Commonly used Ai tools are :

    ChatGPT,Gemini, Copilot, Adobe firefly, Deepseek,Grok…etc

Introduction to SEO

  • Overview of SEO.
  • Importance of SEO for businesses.

Keyword Research

  • Importance of keywords in SEO.
  • Keyword research tools and techniques.
  • Long-tail vs. short-tail keywords.

On-Page SEO

  • Basics of on-page optimization.
  • Optimizing title tags, meta descriptions, and headers.
  • Content optimization best practices.

Technical SEO

  • Understanding technical aspects of SEO.
  • Website architecture and navigation optimization.
  • Mobile optimization and page speed.

Off -Page SEO

  • Introduction to off -page optimizationز
  • Link building strategies and best practices.
  • Social media signals and their impact on SEO.

SEO Tools Training

  • Google Keyword Planner /Analytics/Search Console.
  • Yoast SEO .
  • Ahref .
  • XML Sitemap Generator.
  • Keyword Everywhere.
  • SEMrush .
  • Uber Suggest.Local SEO
  • Importance of local SEO for businesses.
  • Optimizing Google My Business listings.

SEO Analytics and Reporting

  • Introduction to SEO analytics tools (Google Analytics, Google Search Console)

    SEO Project : Students will select a website (could be their own) and implement SEO strategies learned throughout the course.

Introduction to Meta Business Suite

  • Overview of Meta business Suite.
  • Create post on both Instagram and Facebook on single click.
  • Scheduling options.
  • Respond to messages.
  • set up automations.
  • Instant reply.

Introduction to Meta Ads

  • Overview of Meta’s advertising platform and its capabilities.
  • Benefits of advertising on Meta for businesses.
  • Understanding the diff erent ad placements and formats available. Setting Up Meta Ads Account
  • Creating a Meta Ads Manager account.
  • Navigating the Ads Manager interface.
  • Understanding account structure and permissions
  • Exploring diff erent campaign objectives on Meta Ads.
  • Utilizing advanced targeting options.
  • Understanding audience targeting options (demographics, interests, behaviors).
  • Overview of ad formats available on Meta Ads (carousel ads, single image ads,video ads, etc.).
  • Monitoring campaign performance metrics (CTR, CPC, ROAS).


    Meta ADs Project :     Students will plan, create, launch, and optimize a comprehensive advertising campaign on the Meta Ads platform.

Introduction to Google Ads

  • Overview of Google Ads and its significance in digital marketing.
  • Understanding diff erent campaign types (Search, Display, Video, Shopping).
  • Setting up Google Ads account and navigating the interface.

    Campaign Planning and Strategy
  • Defining campaign objectives and goals.
  • Conducting keyword research for search campaigns.
  • Creating a campaign structure and ad groups.

    Keyword Research and Match Types
  • Advanced keyword research techniques.
  • Understanding keyword match types (Broad, Phrase, Exact Match).

    Bidding Strategies and Budget Management
    • Setting bid adjustments for device, location, and audience.
    • Budget allocation and optimization techniques.

    Ad Extensions and Ad Formats

    • Utilizing ad extensions to enhance ad visibility and performance.
    • Exploring diff erent ad formats (Expanded text ads, Responsive search ads).
    • Creating video campaigns in Google Ads.
    • Monitoring campaign performance metrics (CTR, CPC, Conversion Rate).


      Google ADs Project : Students will plan, create, launch, and optimize a com

    prehensive advertising campaign on the Meta Ads platform.

Introduction to Photoshop

  • Overview of Photoshop interface and tools.
  • Understanding layers and basic image editing techniques.
  • Practice exercises on simple image enhancements.

    Project : Create a digital artwork using basic editing tools.

Exporting and Saving in Photoshop

  • Understanding different file formats and their uses (e.g., JPEG, PNG, PSD, PDF).
  • Exporting images for web and print with optimal settings.
  • Saving and organizing Photoshop projects efficiently.


    Shapes, Masking and Effects

    • Working with shapes, masks, filters, and blending modes.
    • Creating complex compositions and visual effects.
    • Practice exercises on creating digital artwork and surreal compositions.

      Project : Design a fantasy-themed digital artwork.


    Smart Filters and Smart Objects

    • Understanding the benefits of Smart Filters and Smart Objects in

    non-destructive editing.

    • Applying filters and effects using Smart Filters.
    • Using Smart Objects for scalable and reusable design elements.

      Project : Create a design composition using Smart Filters and Smart Objects

    to demonstrate non-destructive editing and scalability.

    Typography Design in Photoshop

    • Understanding typography principles and hierarchy.
    • Working with fonts, styles, and text effects in Photoshop.
    • Creating typographic compositions and designs.

      Project : Design a typographic artwork or poster using advanced text effects

    and layout techniques in Photoshop.

    Flyer Designing in Photoshop

    • Understanding flyer design principles and layout techniques.
    • Incorporating images, text, and graphics effectively in flyers.
    • Practice exercises on creating eye-catching flyer designs.

      Project : Design a promotional flyer for an event or business using Photoshop.

Canva: Interface and Basics

  • Overview of Canva tools and templates.
  • Creating graphics for social media, presentations, and print.
  • Practice exercises on basic design elements in Canva.

    Graphics for Social Media and Marketing

    • Designing branded content for social media platforms.
    • Incorporating text, images, and visual elements.
    • Practice exercises on social media design strategies.

      Project : Develop a social media campaign using Canva.


    Designing Infographics and Presentations in Canva

    • Creating visually engaging infographics and presentations.
    • Using charts, graphs, and icons effectively.

      Project : Design an infographic or presentation deck in Canva.


    Branding and Marketing Materials in Canva

    • Creating branding materials such as logos, business cards, and letterheads.
    • Designing marketing materials for online and offline promotion.

      Project : Create a branding package for a company in Canva.
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